Getting Yourself Out There

“Getting yourself out there”—it’s advice we hear all the time, but all too often it’s nebulous.  What’s out “out there” and how do we do it in a way that’s productive?  On this week’s episode of What Women Want Talk Radio we discussed the branding strategies of businesses large and small with experts Pamella Horton and Susan Gunelius.  Our riveting discussion unpacked more than just brand strategy.  We delved into to recent campaigns from companies like Campbell’s Soup and Pepsi as well as discussed influencer and content marketing—and so much more.

Learn more on Mogul.

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Hollywood’s Problem Starts in High School

The success of Wonder Woman and the live action Beauty and the Beast has generated a great deal of discussion about women in cinema and woman-centric narrative.  A Variety article pointed out, though, that despite record box office, women, “made up only 7 percent of all directors working on the 250 highest-grossing domestic releases in 2016. That represented a decline of two percentage points from the year before.”  Without getting too heady or too political, I need to point out that women’s narratological problems start off long before a screenplay gets optioned by the studios and directors are hired.  It starts in high school, with the ways we are taught narrative structure.

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Reeling in Our Focus

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There are so many distractions.  Sometimes, in our hectic lives, we have competing priorities, which can make focusing even harder.  This past week on What Women Want Talk Radio, Judy Goss and I had guests Christine Hassler and Nancy Ganzekaufer, who coached us on how to make our lives more reflective of our deeply held priorities.  If you’ve been overwhelmed by your to-do list or suffering from a bad case of analysis paralysis, you’ll find the candor of Christine and Nancy refreshing.

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History & Her Story: My Great-Grandmother the Entrepreneur

I’ve always grown up knowing that my great-grandmother was a trail-blazing woman with an indomitable entrepreneurial spirit.  On May 20th, the Texas Historical Commission  recognized my great-grandmother’s achievements with a historical marker. The year women got the right to vote, my great-grandmother, Anna Ripps, started her grocery store business in Poteet, Texas.

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Anna C. Ripps, founder of Prospect Hill Grocery.  Photo courtesy of Judith Hooge

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Making It Personal: Turning Our Problems into Profit

Have a problem?  You may have business opportunity.  What’s so interesting about Stacia Pache & Rochelle Graham is they both had personal issues and instead of endlessly searching for an existing product to meet their needs they decided to make the product they were looking for themselves.

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Now, they both have vibrant, growing businesses.  Learn more about ItBandz, Stacia’s quest for a better knee band, and Alikay Naturals, Rochelle’s company, which grew from Rochelle’s need for rapid recuperation of her hair on this great interview on What Women Want Talk Radio hosted by Judy Goss on Mogul.

Got a problem?  Get a business mindset!

Multiple Career Mania: How Many Tabs YOU Got Open?

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In the race to be more productive, we can lose our self-care and inner knowing.  Often, we also have a hard time juggling priorities, especially if we are pursing multiple streams of income. This week on What Women Want Talk Radio,  Joan Pelzer of Joan Pelzer Media LLC and Pamella Horton of Maven’s Connections shared some great insight and life hacks about not only being more productive, but being productive in meaningful ways.

Learn more on Mogul.