This broadcast was illuminating. So often, we overthink and it gets us nowhere. Dr. Colleen Mullen and Miriam Goldstein were fascinating guests with real, actionable suggestions for calming that monkey mind down.
You have a great idea. You have a great team. You have superb processes and resources to set your business plans into motion…. but then, it’s time to discuss branding. This where many entrepreneurs with innovative ideas get stuck. Branding influences our lives as consumers of goods and services and the difference between great branding and bad branding impacts the viability of businesses. On yesterday’s What Women Want Talk Radio broadcast, we had guests Joan Pelzer and Paula Conway on to unpack how branding impacts businesses large and small.
Joan Pelzer of Joan Pelzer Media provides dynamic social media consulting in New York City. With years of experience in navigating the often-tumultuous social media landscape, Joan emphasizes communicating with authenticity—finding what’s truthful for you. Joan’s enthusiasm and passion for her work is evident and this guides her branding choices for herself and those she helps. Joan says, “I’m living my brand.” Joan, Judy and I took on the topic of live streaming video on social media, and how to leverage it to benefit your brand.
Paula Conway, head of Astonish Media Group, a strategic media company, has years of experience helping brand her clients in hyper-competitive New York City. She puts it very simply and directly, “Branding is quite literally everything.” Many smaller companies don’t understand what their own brand is and may not have invested the time or the resources to clarify their brand identity. Paula, as a branding expert, talks about how she branded her own company and how the power of the word “astonish” sets client expectations and her expectations of her employees.
I think one of the most important things that came out of this conversation is that communication happens on many levels. Branding is more than coming up with a catchy slogan. It’s more than a logo. Branding extends to how we communicate and how we meet expectations, and hopefully, exceed them.
There are so many distractions. Sometimes, in our hectic lives, we have competing priorities, which can make focusing even harder. This past week on What Women Want Talk Radio, Judy Goss and I had guests Christine Hassler and Nancy Ganzekaufer, who coached us on how to make our lives more reflective of our deeply held priorities. If you’ve been overwhelmed by your to-do list or suffering from a bad case of analysis paralysis, you’ll find the candor of Christine and Nancy refreshing.
Such a wonderful interview with Jane. We all need to sharpen our communication skills and Jane shows us the way.
It’s typical…you’re going out to speak in front of a crowd or even make a toast at a family dinner and here come the hand shakes…the perspiration…maybe even a dry mouth, and as you draw your attention to it, it gets worse!
Well, former TODAY Show anchor Jane Hanson said she has experienced this, no matter how many times she has appeared in front of the masses and hearing her say this somehow makes me feel BETTER. Not because she has suffered through it also but because that I know that if she gets it, then all of us should know that it’s more common than we think. It’s how to deal with it and plow through it – perhaps even USE it! – to communicate your message the most effective way with your audience, whether you are on TV, in front of a live audience or simply putting yourself…
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What makes you tick? What makes make you say “That’s IT.” This past Wednesday’s What Women Want Talk Radio episode focused on finding your “IT”—what makes you tick and feel alive. I think this show is great for the new graduates out there who may be struggling with finding a personally fulfilling path.
Chaitra Radhakrishna started her career in computer science in Bangalore, India’s Silicon Valley, but after finding herself unfulfilled, she moved to the US and discovered her talents for web design and marketing. She founded PinkPot, a lifestyle blog that blossomed into something more.
Jane Bishop spent her early life traveling the globe with her military family, which pushed her to develop a strong sense of self and constantly find her “IT”. After a corporate job caused her severe burnout, she focused on building her own business and now offers consulting, coaching, public speaking and is the author of the new book, The Bread Box, which focuses on finding the extraordinary in the ordinary stuff of life.
I also opened up about my “IT”, which is the movie business. I constantly had to say “yes” to my it over the years and still do so today. I love when Jane mentioned the power of play in our lives, because I think that’s something that so many adults lose touch of when “adulting”.
Listen to the broadcast here.
Have you ever wanted a peek into the male mind? This week, we got one on What Women Want Talk Radio. Dr. Dennis Neder, Judy Goss and I had a feisty, fun, no-holds-barred conversations about the peskier aspects of being in relationships, including human sex drive and why marriage is not for everyone.
It’s not everyday you get to have a conversation with the woman behind some of the most successful fashion & lifestyle start-ups of recent memory, but I did. Judy Goss and I had the opportunity to share an hour with the amazing, inspiring and down-to-earth Alexandra Wilkis Wilson, founder of Gilt and Glam Squad, to discuss her new concierge wardrobe service, Fitz.
Listen in to Alexandra’s wisdom here, discussing everything from testing ideas, to choosing team members, to naming a business for success.