“Getting yourself out there”—it’s advice we hear all the time, but all too often it’s nebulous. What’s out “out there” and how do we do it in a way that’s productive? On this week’s episode of What Women Want Talk Radio we discussed the branding strategies of businesses large and small with experts Pamella Horton and Susan Gunelius. Our riveting discussion unpacked more than just brand strategy. We delved into to recent campaigns from companies like Campbell’s Soup and Pepsi as well as discussed influencer and content marketing—and so much more.
You have a great idea. You have a great team. You have superb processes and resources to set your business plans into motion…. but then, it’s time to discuss branding. This where many entrepreneurs with innovative ideas get stuck. Branding influences our lives as consumers of goods and services and the difference between great branding and bad branding impacts the viability of businesses. On yesterday’s What Women Want Talk Radio broadcast, we had guests Joan Pelzer and Paula Conway on to unpack how branding impacts businesses large and small.
Joan Pelzer of Joan Pelzer Media provides dynamic social media consulting in New York City. With years of experience in navigating the often-tumultuous social media landscape, Joan emphasizes communicating with authenticity—finding what’s truthful for you. Joan’s enthusiasm and passion for her work is evident and this guides her branding choices for herself and those she helps. Joan says, “I’m living my brand.” Joan, Judy and I took on the topic of live streaming video on social media, and how to leverage it to benefit your brand.
Paula Conway, head of Astonish Media Group, a strategic media company, has years of experience helping brand her clients in hyper-competitive New York City. She puts it very simply and directly, “Branding is quite literally everything.” Many smaller companies don’t understand what their own brand is and may not have invested the time or the resources to clarify their brand identity. Paula, as a branding expert, talks about how she branded her own company and how the power of the word “astonish” sets client expectations and her expectations of her employees.
I think one of the most important things that came out of this conversation is that communication happens on many levels. Branding is more than coming up with a catchy slogan. It’s more than a logo. Branding extends to how we communicate and how we meet expectations, and hopefully, exceed them.
Such a wonderful interview with Jane. We all need to sharpen our communication skills and Jane shows us the way.
It’s typical…you’re going out to speak in front of a crowd or even make a toast at a family dinner and here come the hand shakes…the perspiration…maybe even a dry mouth, and as you draw your attention to it, it gets worse!
Well, former TODAY Show anchor Jane Hanson said she has experienced this, no matter how many times she has appeared in front of the masses and hearing her say this somehow makes me feel BETTER. Not because she has suffered through it also but because that I know that if she gets it, then all of us should know that it’s more common than we think. It’s how to deal with it and plow through it – perhaps even USE it! – to communicate your message the most effective way with your audience, whether you are on TV, in front of a live audience or simply putting yourself…
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