Your Brand is Everything

You have a great idea.  You have a great team.  You have superb processes and resources to set your business plans into motion…. but then, it’s time to discuss branding.  This where many entrepreneurs with innovative ideas get stuck.  Branding influences our lives as consumers of goods and services and the difference between great branding and bad branding impacts the viability of businesses.  On yesterday’s What Women Want Talk Radio broadcast, we had guests Joan Pelzer and Paula Conway on to unpack how branding impacts businesses large and small.

7.12 Your Brand Is Everything social

Joan Pelzer of Joan Pelzer Media provides dynamic social media consulting in New York City.  With years of experience in navigating the often-tumultuous social media landscape, Joan emphasizes communicating with authenticity—finding what’s truthful for you.  Joan’s enthusiasm and passion for her work is evident and this guides her branding choices for herself and those she helps.  Joan says, “I’m living my brand.”  Joan, Judy and I took on the topic of live streaming video on social media, and how to leverage it to benefit your brand.

Paula Conway, head of Astonish Media Group, a strategic media company, has years of experience helping brand her clients in hyper-competitive New York City.  She puts it very simply and directly, “Branding is quite literally everything.”  Many smaller companies don’t understand what their own brand is and may not have invested the time or the resources to clarify their brand identity.   Paula, as a branding expert, talks about how she branded her own company and how the power of the word “astonish” sets client expectations and her expectations of her employees.

I think one of the most important things that came out of this conversation is that communication happens on many levels.  Branding is more than coming up with a catchy slogan.  It’s more than a logo.  Branding extends to how we communicate and how we meet expectations, and hopefully, exceed them.

Listen to this compelling broadcast here.

Learn More:

Judy Goss

Kristin West

Joan Pelzer

Paula Conway

What Women Want Talk Radio

Building Brands into Billions

It’s not everyday you get to have a conversation with the woman behind some of the most successful fashion & lifestyle start-ups of recent memory, but I did.  Judy Goss  and I had the opportunity to share an hour with the amazing, inspiring and down-to-earth Alexandra Wilkis Wilson, founder of Gilt and Glam Squad, to discuss her new concierge wardrobe service, Fitz.

5.24 Building Brands Into Billions

Listen in to Alexandra’s wisdom here, discussing everything from testing ideas, to choosing team members, to naming a business for success.

Inside the Minds of Working Moms

If you are a working mother and need a pick-me-up, check out this week’s episode of What Women Want Talk Radio.  Judy Goss and I had guests Meredith Bodgas, editor-in-chief of Working Mother and Linda Albright, founder of Women’s Wealth Revolution, on to discuss working motherhood in the US.

working moms

This conversation was lively, honest and layered.  The issues around being a working mother in the US are enormous, but Judy and our guests really had an interesting perspectives.  Listen all the way through and get access to a FREE webinar to help women achieve their goals and aspirations with Linda Albright.

Click here for the replay of the broadcast!

Happy Mother’s Day!

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Making It Personal: Turning Our Problems into Profit

Have a problem?  You may have business opportunity.  What’s so interesting about Stacia Pache & Rochelle Graham is they both had personal issues and instead of endlessly searching for an existing product to meet their needs they decided to make the product they were looking for themselves.

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Now, they both have vibrant, growing businesses.  Learn more about ItBandz, Stacia’s quest for a better knee band, and Alikay Naturals, Rochelle’s company, which grew from Rochelle’s need for rapid recuperation of her hair on this great interview on What Women Want Talk Radio hosted by Judy Goss on Mogul.

Got a problem?  Get a business mindset!