We’ve all had a hard time breaking the ice and the pressure at conferences and networking events to make something happen can make it even more difficult. How many times have you walked into a room for a professional event and just felt awkward? We all have.
Is there a better way, or even a strategy to making the most of a networking opportunity? Powerhouse networkers Judy Goss and Marie Fratoni have years of experience attending and putting on events. They divulge their best advice on making the most of your next networking event and Judy discusses her upcoming conference, Spirit of Women, in Atlanta, October 7 & 8.
Judy Goss, high fashion model turned lifestyle journalism mogul, wanted to create a lifestyles networking experience. Her networking group, What Women Want, now has chapters spanning the entire country.
Marie Fratoni, a master networker and founder of Get Clients Everywhere, elucidates the correlations between networking and sales. She also discusses how important setting intentions are to having success at networking events and conferences.
“Getting yourself out there”—it’s advice we hear all the time, but all too often it’s nebulous. What’s out “out there” and how do we do it in a way that’s productive? On this week’s episode of What Women Want Talk Radio we discussed the branding strategies of businesses large and small with experts Pamella Horton and Susan Gunelius. Our riveting discussion unpacked more than just brand strategy. We delved into to recent campaigns from companies like Campbell’s Soup and Pepsi as well as discussed influencer and content marketing—and so much more.
When a woman I’ve met succeeds at achieving her goals, it makes me hopeful. Congratulations to Amy Newmark of Chicken Soup for the Soul Entertainment! CSSE is now trading publicly on NASDAQ. I had the honor of speaking with Amy on What Women Want Talk Radio a few months back with Judy Goss! Amy is a shining example of leadership and vision.Her entertainment company has been making headlines today and I am so happy for her success.
You have a great idea. You have a great team. You have superb processes and resources to set your business plans into motion…. but then, it’s time to discuss branding. This where many entrepreneurs with innovative ideas get stuck. Branding influences our lives as consumers of goods and services and the difference between great branding and bad branding impacts the viability of businesses. On yesterday’s What Women Want Talk Radio broadcast, we had guests Joan Pelzer and Paula Conway on to unpack how branding impacts businesses large and small.
Joan Pelzer of Joan Pelzer Media provides dynamic social media consulting in New York City. With years of experience in navigating the often-tumultuous social media landscape, Joan emphasizes communicating with authenticity—finding what’s truthful for you. Joan’s enthusiasm and passion for her work is evident and this guides her branding choices for herself and those she helps. Joan says, “I’m living my brand.” Joan, Judy and I took on the topic of live streaming video on social media, and how to leverage it to benefit your brand.
Paula Conway, head of Astonish Media Group, a strategic media company, has years of experience helping brand her clients in hyper-competitive New York City. She puts it very simply and directly, “Branding is quite literally everything.” Many smaller companies don’t understand what their own brand is and may not have invested the time or the resources to clarify their brand identity. Paula, as a branding expert, talks about how she branded her own company and how the power of the word “astonish” sets client expectations and her expectations of her employees.
I think one of the most important things that came out of this conversation is that communication happens on many levels. Branding is more than coming up with a catchy slogan. It’s more than a logo. Branding extends to how we communicate and how we meet expectations, and hopefully, exceed them.
It’s not everyday you get to have a conversation with the woman behind some of the most successful fashion & lifestyle start-ups of recent memory, but I did. Judy Goss and I had the opportunity to share an hour with the amazing, inspiring and down-to-earth Alexandra Wilkis Wilson, founder of Gilt and Glam Squad, to discuss her new concierge wardrobe service, Fitz.
If you are a working mother and need a pick-me-up, check out this week’s episode of What Women Want Talk Radio. Judy Goss and I had guests Meredith Bodgas, editor-in-chief of Working Mother and Linda Albright, founder of Women’s Wealth Revolution, on to discuss working motherhood in the US.
This conversation was lively, honest and layered. The issues around being a working mother in the US are enormous, but Judy and our guests really had an interesting perspectives. Listen all the way through and get access to a FREE webinar to help women achieve their goals and aspirations with Linda Albright.
Have a problem? You may have business opportunity. What’s so interesting about Stacia Pache & Rochelle Graham is they both had personal issues and instead of endlessly searching for an existing product to meet their needs they decided to make the product they were looking for themselves.
Now, they both have vibrant, growing businesses. Learn more about ItBandz, Stacia’s quest for a better knee band, and Alikay Naturals, Rochelle’s company, which grew from Rochelle’s need for rapid recuperation of her hair on this great interview on What Women Want Talk Radio hosted by Judy Goss on Mogul.