We’ve all had a hard time breaking the ice and the pressure at conferences and networking events to make something happen can make it even more difficult. How many times have you walked into a room for a professional event and just felt awkward? We all have.
Is there a better way, or even a strategy to making the most of a networking opportunity? Powerhouse networkers Judy Goss and Marie Fratoni have years of experience attending and putting on events. They divulge their best advice on making the most of your next networking event and Judy discusses her upcoming conference, Spirit of Women, in Atlanta, October 7 & 8.
Judy Goss, high fashion model turned lifestyle journalism mogul, wanted to create a lifestyles networking experience. Her networking group, What Women Want, now has chapters spanning the entire country.
Marie Fratoni, a master networker and founder of Get Clients Everywhere, elucidates the correlations between networking and sales. She also discusses how important setting intentions are to having success at networking events and conferences.
“Getting yourself out there”—it’s advice we hear all the time, but all too often it’s nebulous. What’s out “out there” and how do we do it in a way that’s productive? On this week’s episode of What Women Want Talk Radio we discussed the branding strategies of businesses large and small with experts Pamella Horton and Susan Gunelius. Our riveting discussion unpacked more than just brand strategy. We delved into to recent campaigns from companies like Campbell’s Soup and Pepsi as well as discussed influencer and content marketing—and so much more.
When a woman I’ve met succeeds at achieving her goals, it makes me hopeful. Congratulations to Amy Newmark of Chicken Soup for the Soul Entertainment! CSSE is now trading publicly on NASDAQ. I had the honor of speaking with Amy on What Women Want Talk Radio a few months back with Judy Goss! Amy is a shining example of leadership and vision.Her entertainment company has been making headlines today and I am so happy for her success.
I was so inspired by last week’s broadcast of What Women Want Talk Radio. We had fashion moguls Megan Grassell and Marissa Lewis on our live broadcast, two young, enterprising ladies making waves in fashion.
Megan Grassell founded Yellowberry, a brassiere company for teens and tweens, after she could not find an age-appropriate bra for her little sister. What I found interesting about Megan’s story was her ability to push back when all department stores offered were push-up bras for her young sister. So often we go with the flow, or resign ourselves with “That’s the way things are.” Megan didn’t accept the status quo when it came to bras for teens and tweens and has made it to a successful business.
Marissa Lewis, founder of Miss Jumpin, came to Los Angeles with dreams of making it as an actress but rekindled her love of fashion and now runs successful and philanthropic enterprise in downtown Los Angeles. Marissa always loved jumpsuits and quite literally followed her dreams to where she is today. Hers is a story of listening to her deep self and knowing when to pivot and adapt. Marissa also has tremendous commitment to her downtown LA community and she exemplifies the moxie and pay-it-forward approach of the millennial businesswoman.
There are so many distractions. Sometimes, in our hectic lives, we have competing priorities, which can make focusing even harder. This past week on What Women Want Talk Radio, Judy Goss and I had guests Christine Hassler and Nancy Ganzekaufer, who coached us on how to make our lives more reflective of our deeply held priorities. If you’ve been overwhelmed by your to-do list or suffering from a bad case of analysis paralysis, you’ll find the candor of Christine and Nancy refreshing.
What makes you tick? What makes make you say “That’s IT.” This past Wednesday’s What Women Want Talk Radio episode focused on finding your “IT”—what makes you tick and feel alive. I think this show is great for the new graduates out there who may be struggling with finding a personally fulfilling path.
Chaitra Radhakrishna started her career in computer science in Bangalore, India’s Silicon Valley, but after finding herself unfulfilled, she moved to the US and discovered her talents for web design and marketing. She founded PinkPot, a lifestyle blog that blossomed into something more.
Jane Bishop spent her early life traveling the globe with her military family, which pushed her to develop a strong sense of self and constantly find her “IT”. After a corporate job caused her severe burnout, she focused on building her own business and now offers consulting, coaching, public speaking and is the author of the new book, The Bread Box, which focuses on finding the extraordinary in the ordinary stuff of life.
I also opened up about my “IT”, which is the movie business. I constantly had to say “yes” to my it over the years and still do so today. I love when Jane mentioned the power of play in our lives, because I think that’s something that so many adults lose touch of when “adulting”.