When Yi asked me to climb on her conference room table, I didn’t hesitate.
This past week, Yi Zhou, founder of Global Intuition, a fast-rising international fashion brand, invited me to her headquarters in Beverly Hills for a body positive photo shoot.
Yi is a Chinese multimedia artist who has lived in Rome from the age of eight and studied between London and Paris with degrees in Political Science and Economics. Her innovative work has been shown at Shanghai Biennale, Venice Biennal, Sundance Film Festival and Cannes Film Festival. Global in reach, she founded her creative strategy digital production company, Yi Zhou Studio, in Shanghai and Hong Kong. In late 2017, she brought her creative vision to LA as a strategic partner of Cinemoi Network, Royal Yacht. She is currently developing her first feature film as writer and director.
I had the privilege of meeting Yi through What Women Want Show about a year ago as she was preparing her Fred Segal show. I was extremely impressed by Yi’s drive, ambition and poise. Yi’s brand is called Global Intuition and I can see why. Working with Yi, she has a global outlook and also a strong sense of what makes others look and feel good. My shoot with Yi was fun, collaborative and inspiring.
Here’s your first look–Body Positive and Bubbles!
Yi and I discussed what intuition is and why it’s important for women, and really everyone, to trust their intuition . Intuition seems to power much of what she does and how she works.
Video Courtesy of Yi Zhou, Global Intuition
My biggest take away from spending time with Yi this week was that joy and intuition make everything we do better! If you bring a joyful heart to whatever you are doing, and trust your hunches, you can accomplish so much. Trust your intution and let your joy bubble over!
Kristin West 