“Getting yourself out there”—it’s advice we hear all the time, but all too often it’s nebulous. What’s out “out there” and how do we do it in a way that’s productive? On this week’s episode of What Women Want Talk Radio we discussed the branding strategies of businesses large and small with experts Pamella Horton and Susan Gunelius. Our riveting discussion unpacked more than just brand strategy. We delved into to recent campaigns from companies like Campbell’s Soup and Pepsi as well as discussed influencer and content marketing—and so much more.
You have a great idea. You have a great team. You have superb processes and resources to set your business plans into motion…. but then, it’s time to discuss branding. This where many entrepreneurs with innovative ideas get stuck. Branding influences our lives as consumers of goods and services and the difference between great branding and bad branding impacts the viability of businesses. On yesterday’s What Women Want Talk Radio broadcast, we had guests Joan Pelzer and Paula Conway on to unpack how branding impacts businesses large and small.
Joan Pelzer of Joan Pelzer Media provides dynamic social media consulting in New York City. With years of experience in navigating the often-tumultuous social media landscape, Joan emphasizes communicating with authenticity—finding what’s truthful for you. Joan’s enthusiasm and passion for her work is evident and this guides her branding choices for herself and those she helps. Joan says, “I’m living my brand.” Joan, Judy and I took on the topic of live streaming video on social media, and how to leverage it to benefit your brand.
Paula Conway, head of Astonish Media Group, a strategic media company, has years of experience helping brand her clients in hyper-competitive New York City. She puts it very simply and directly, “Branding is quite literally everything.” Many smaller companies don’t understand what their own brand is and may not have invested the time or the resources to clarify their brand identity. Paula, as a branding expert, talks about how she branded her own company and how the power of the word “astonish” sets client expectations and her expectations of her employees.
I think one of the most important things that came out of this conversation is that communication happens on many levels. Branding is more than coming up with a catchy slogan. It’s more than a logo. Branding extends to how we communicate and how we meet expectations, and hopefully, exceed them.
Sometimes not everything is peachy in Kristin-land. I have my ups and downs. There’s that catchphrase, “The struggle is real.” Well, the stupid is real too and some days are full of very real and very consequential stupid.
I have had to learn how to manage a few roller coaster situations in the last few months. I’ve had to work on checking in with myself and I’ve found a surprising source of happy-my Tumblr. My Tumblr has been godsend the past few months.
My Tumblr consists of mostly things I find fun, interesting and make me happy. I can’t tell you how many times I’ve pressed the “Random” button, seen a photo I’ve long forgotten and broken into a smile. It’s my happy bank.
There’s a lot of rancor on social media. It’s the zeitgeist. However, I think we all need a little digital happy place, one that we don’t feel the need to impress too much or grow following, just a space to let those memories that make us happy “be”. If I were craftier, I’d scrapbook, but then I’d have to carry it around everywhere. Considering my penchant for mislaying things, it’s probably best that my happy bank is digitized.
My point is, sometimes life hits hard. It may be difficult to see the blessings. You may be barraged by stupid. When those times come, it’s important to remember the good times. Fill your happy bank and your heart will always be full of gratitude when you need it most. For me, it’s a small space on Tumblr. Explore what works for you.
Please, please, please make the “thankful” flower a permanent thing.
I think this little flower emoji is so powerful. We all need to be better about expressing gratitude. There are so many things that go wrong in the world, so much unfairness, bad vibes and mistrust, that we NEED more gratitude in our daily lives to counterbalance all the toxicity and dross. Since social media is so ubiquitous, especially Facebook, this little flower emoji, I think, could do a lot to elevate social media culture. Gratitude is scientifically proven to reduce aggression, improve health and help self-esteem and mental strength.
I actually started a petition about this. Please check it out!